Zomato, one of India’s leading food-tech giants, has officially announced its rebranding to Eternal Ltd., marking a significant shift in its corporate identity and business vision. The decision, as shared by Co-founder and CEO Deepinder Goyal, reflects the company’s evolving strategy beyond food delivery into diverse verticals.
Why the Name Change?
The transformation to Eternal has been in the making for over two years, initially used internally to differentiate between the company and its food delivery brand. According to Deepinder Goyal, the rebranding symbolizes a future where Zomato is not just about food delivery but a multi-faceted tech powerhouse with several growing business segments.
“We thought of publicly renaming the company when something beyond Zomato became a significant driver of our future. Today, with Blinkit, I feel we are here,” said Goyal in a statement.
What Does Eternal Encompass?
Eternal Ltd. will house four key business segments, each catering to a different industry:
- Zomato – The well-known food delivery platform.
- Blinkit – The rapid-growing quick-commerce segment.
- District – A stepping-out vertical focused on live events and entertainment.
- Hyperpure – A B2B arm providing high-quality kitchen supplies to restaurants.
Corporate and Stock Market Changes
With the rebranding, several structural and operational changes will take place:
- The corporate website will shift from zomato.com to eternal.com.
- The stock ticker on the NSE and BSE will change from ZOMATO to ETERNAL.
- The core Zomato food delivery business will continue operating under the same brand name.
The Future of Eternal
The move signals Zomato’s ambitions to expand beyond its traditional food delivery business. While food delivery remains an integral part of the company, segments like Blinkit’s quick-commerce service and Hyperpure’s B2B supply chain have shown exponential growth, making them critical pillars of Eternal’s future.
“Eternal is a powerful name, and to be honest, it scares me to my core. It carries both a promise and a paradox,” Goyal added, emphasizing the weight of this transformation.
As Eternal Ltd. steps into this new era, the focus will likely be on scaling quick-commerce, strengthening the B2B supply chain, and redefining consumer experiences across industries.
Final Thoughts
Zomato’s transition to Eternal represents more than just a name change; it signifies a vision for diversification and expansion into emerging sectors. With rapid growth in quick commerce, live experiences, and restaurant supplies, Eternal is poised to shape the future of India’s tech ecosystem.
Stay tuned as we continue to track Eternal’s journey beyond food delivery!