Helped the medical supplier expand their business online
Website Development For A Medical Supply Provider To Increase Sales & Expand Their Business Digitally
Client Introduction
Our client is one of the finest medical supply distributors. They procure top-of-the-line equipment from manufacturers and deliver it to the point of sale.
Since they used to take orders via phone calls, they were unable to keep up with end-user expectations due to inefficient processes, which was hampering their sales.
So the client was seeking a modernized website of an online medical supply store that would help them turn the barriers in their business into lucrative opportunities. They approached us to develop an advanced eCommerce website for selling its healthcare equipment worldwide.
Challenges
Unable to manage the increasing demand for medical supplies.
Unable to showcase all their products widely.
Increased time spent on taking orders via calls caused poor sales management which declined their sales.
Difficulty in managing enquires.
Unable to customize their product categories for sale & shipping as per the norms of the different countries.
Analysis
They wanted to sell online its medical equipment widely and manage their sales process. But the company didn’t have a suitable eCommerce platform in place, they used to take orders via call. They wanted to sell their medical instrument worldwide. Since its rivals were scaling up their online business, they didn’t want to lag.
We needed to create an eCommerce website that stood out, given the client’s reputation and prominence in the healthcare equipment industry. The website would be focused on the medical equipment category.
Our team of experienced business analysts, eCommerce consultants, and website development professionals worked fast to comprehend the client’s business strategy and requirements.
They devised an eCommerce website strategy and design. It was discussed with the client, and the offered solution was well received by their representatives.
Solution
Our eCommerce development team got right to work, following the client’s suggested roadmap. They worked on the design framework and implemented a CRM system with the required functionalities.
Once the initial design layout and basic structure were ready, they shared in with the team. The client was pleased with the design and requested some minor slight adjustments.
Some Striking Features Of The Website:
The site has an immersive design and easy navigation.
With eye-catching graphics and product descriptions, inventory management comes simple.
Easy add-to-cart and a quick search options
Flawless payment processing with multiple payment options.
Hassle-free content management for all products.
Some Striking Features Of The Website:
The site has an immersive design and easy navigation.
With eye-catching graphics and product descriptions, inventory management comes simple.
Easy add-to-cart and a quick search options
Flawless payment processing with multiple payment options.
Hassle-free content management for all products.
The Results
The customer was able to launch their medical equipment line on a budget. It was able to enhance its digital presence in the medical equipment sector due to the eCommerce website.
A few months following the eCommerce launch, medical instrument sales increased by 60%.
By diversifying its offers, the client established a firm foothold in digital commerce.
Fully fledged CRM implementation helped the client quickly gain traction in terms of visibility & online sales.
ROI from the eCommerce website was outstanding due to regular online sales.
Creative
Digital Marketing
Technical Services
Objective-Based