Case Study
How Tikshark Solution Helped Temple Street India Become a Top Vegetarian Restaurant in New Delhi
About Temple Street India
Temple Street India is a renowned 100% pure vegetarian restaurant offering a diverse range of South Indian, North Indian, and Mughlai cuisines. Located in the bustling heart of New Delhi, Temple Street India attracts food lovers who appreciate authentic, delicious, and hygienic vegetarian meals. With an ever-growing demand for vegetarian cuisine in the city, Temple Street India quickly became a go-to place for people who love their food more than anything else.
Despite their amazing food and great service, Temple Street India needed a robust digital presence to further attract food lovers in New Delhi and expand their business. That’s when Tikshark Solution stepped in to take charge of their digital marketing strategy
Challenges
- Low brand visibility and awareness on social media
- Limited online customer engagement
- The need to increase restaurant footfall and drive in-store visits
- Seasonal Footfall Fluctuations
- Competing with Established Restaurants
Our Approach
Tikshark Solution, a leading digital marketing agency, took a comprehensive approach to tackle these challenges. Our goal was to not only enhance the digital presence of Temple Street India but also to increase customer engagement, footfall, and awareness through targeted campaigns and strategic planning.
Social Media Management
- We revamped the restaurant’s Instagram and Facebook pages with engaging content, featuring stunning food photography, customer testimonials, and promotions.
- Result: Instagram followers grew from 800 to an impressive 6,000 in just a few months, increasing brand visibility and customer engagement.
- To raise awareness and drive more customers to the restaurant, we ran targeted Facebook campaigns, focusing on nearby areas and people who love vegetarian cuisine.
- These campaigns successfully increased customer footfall, especially during promotions and special offers.
Google My Business Management:
- Responding to every review—positive or negative—promptly and professionally helped build trust and goodwill with the restaurant’s customers.
- As a result, their Google ratings and customer satisfaction improved significantly, attracting new patrons to try their food.
Facebook Campaigns:
- To raise awareness and drive more customers to the restaurant, we ran targeted Facebook campaigns, focusing on nearby areas and people who love vegetarian cuisine.
- To raise awareness and drive more customers to the restaurant, we ran targeted Facebook campaigns, focusing on nearby areas and people who love vegetarian cuisine.
- We utilized Google Ads to target local audiences searching for vegetarian and Mughlai restaurants in New Delhi.
- Our paid ad strategy focused on specific keywords like "Best Vegetarian Restaurant in Delhi" and "Pure Veg South Indian Food," driving more traffic to their website and increasing bookings.
- We designed multiple campaigns, including "Buy 2 Get 1 Free" offers, special discounts on combo meals, and giveaways on social media to attract more customers.
- These promotions not only boosted in-store sales but also enhanced customer loyalty, encouraging repeat visits.
Result-Oriented Growth:
- With the success of digital marketing strategies, Temple Street India experienced a significant increase in sales, reaching record numbers during peak promotions.
- The increased customer base and digital presence enabled them to successfully open a second outlet in Rajinder Nagar, further expanding their brand in Delhi.
Key Achievements:
- Instagram followers grew from 800 to 6,000
- Effective management of Google My Business reviews increased customer satisfaction.
- Facebook and Google Ads campaigns successfully increased customer footfall and awareness.
- Sales improved drastically through targeted promotions and offers.
- Temple Street India opened a new outlet in Rajinder Nagar, thanks to the increased customer base.
Conclusion
With a well-executed digital marketing plan by Tikshark Solution, Temple Street India transformed its online presence, significantly increasing customer engagement, footfall, and sales. From managing social media channels to running successful ad campaigns, we ensured that Temple Street India not only thrived in its original location but also expanded to Rajinder Nagar with great success.
Looking to grow your restaurant’s digital presence? Tikshark Solution is here to help! Reach out to us and let’s create digital success together.
Creative
Digital Marketing
Technical Services
Objective-Based