Case Study
Elevating Yogue Activewear's PAN India Presence through a Strategic Influencer Marketing Campaign
About the Client
Yogue Activewear, a distinguished yoga wear brand in India, stands committed to fostering fitness and good health. Renowned for crafting high-quality, affordable activewear, Yogue places a premium on comfort and durability in their apparel
Client's Requirement:
Yogue Activewear sought to amplify its message of physical and mental well-being, concurrently
elevating brand awareness in the competitive Indian market. The primary objective was to drive increased sales and generate valuable leads.
Our Solution
Results
- User Participation: Over 5000 new Instagram users actively participated in the ''Host Your Own Challenge', fostering a sense of community engagement.
- Follower Growth: Yogue Activewear experienced a surge in its Instagram following, gaining a substantial 7000 new followers, all through organic growth.
- Reach: The campaign achieved an impressive organic reach, surpassing 2.1 million people across various demographics and regions in India.
Visual Showcase
Below are glimpses of the influencer-led ‘Pose Challenges’ with associated hashtags and reach metrics:
Hashtag: #YogueYogaWarriors
Reach ( 630K+), Participation (2100+)
Hashtag: #BalanceWithYogue
Reach ( 670K+), Participation (900+)
Hashtag: #YogueLegBalance
Reach ( 600K+), Participation (2000+)
Hashtag: #YogueYogaLove
Reach ( 510K+), Participation (1700+)
Campaign Reach Metrics:
- Participants: 500+
- New Followers: 7000+
- Total Reach: 2.1 Million+
Conclusion
Tikshark’s innovative influencer marketing approach not only met but exceeded Yogue Activewear’s objectives, seamlessly blending brand promotion with community engagement. The campaign’s organic nature ensured authenticity, resonating strongly with Yogue’s commitment to promoting fitness and well-being
Creative
Digital Marketing
Technical Services
Objective-Based