Elevating Yogue Activewear's PAN India Presence through a Strategic Influencer Marketing Campaign - Tikshark Solutions
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Case Study

Elevating Yogue Activewear's PAN India Presence through a Strategic Influencer Marketing Campaign

About the Client

Yogue Activewear, a distinguished yoga wear brand in India, stands committed to fostering fitness and good health. Renowned for crafting high-quality, affordable activewear, Yogue places a premium on comfort and durability in their apparel

Client's Requirement:

Yogue Activewear sought to amplify its message of physical and mental well-being, concurrently
elevating brand awareness in the competitive Indian market. The primary objective was to drive increased sales and generate valuable leads.

Our Solution

Tikshark, leveraging its expertise in digital marketing, devised a comprehensive strategy anchored in influencer marketing to achieve Yogue Activewear’s goals. The carefully crafted campaign spanned over 20 days, featuring more than 500 influencers hailing from various corners of India. The campaign’s essence was to organically reach a broad audience, creating a buzz around the brand.

Results

Visual Showcase

Below are glimpses of the influencer-led ‘Pose Challenges’ with associated hashtags and reach metrics:

Hashtag: #YogueYogaWarriors
Reach ( 630K+), Participation (2100+)

Hashtag: #BalanceWithYogue
Reach ( 670K+), Participation (900+)

Hashtag: #YogueLegBalance
Reach ( 600K+), Participation (2000+)

Hashtag: #YogueYogaLove
Reach ( 510K+), Participation (1700+)

Campaign Reach Metrics:

Conclusion

Tikshark’s innovative influencer marketing approach not only met but exceeded Yogue Activewear’s objectives, seamlessly blending brand promotion with community engagement. The campaign’s organic nature ensured authenticity, resonating strongly with Yogue’s commitment to promoting fitness and well-being

Our Services

Build decisive capabilities to deliver digital outcomes.

Creative

Digital Marketing

Technical Services

Objective-Based

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