Helped Lead supplying industry of Coal & Bricks
Doubled the Revenue of an Industry in an year of time
Client Introduction
Recently we worked with a firm (Who wishes to remain anonymous), one of the leading names in the industry of coal and bricks. This privately owned firm supplies coal and bricks to the customers.
Challenges
The client approached us with a limited ad budget and a desire to start experimenting with some digital marketing tactics to capture a larger market base around the world.
Analysis
When ad budgets are tight, some entrepreneurs mistakenly conclude that organic traffic is only option.
However, for those who understand how to utilize paid traffic, you can get significant reach and conversions in a very short amount of time which could benefit your business more than waiting months and months to rank in organic search.
Solution
For the coal & brick distribution industry, we launched campaigns on Google AdWords, Bing, Yahoo! Stream Ads across all major devices. We also did the lead building and management in linkedin. This way, we could be sure that the client had visibility on different devices and on different ad platforms.
The campaign consisted of display ads to relevant industries and brands which can use coal & bricks at their disposal. From there, we monitored the ROI of each channel and killed all underperforming ads and pushing the ads more on performing platforms.
We approximately doubled the revenue for the client in just a little over a year.
Creative
Digital Marketing
Technical Services
Objective-Based