Case Study
72 Mad Street Transformed into India’s biggest Family Entertainment Centre
Objective
Despite being operational for several years, 72 Mad Street faced challenges in building a strong online presence. Recognizing the importance of digital platforms for business growth in today’s era, the 72 Mad Street team approached Tikshark Solutions, India’s best digital marketing agency, to enhance their digital footprint and drive business growth.
Challenges
- Limited Online Visibility: No presence on social media or search engines.
- Lack of Local Search Optimization: Poorly managed Google My Business listings, leading to low local visibility.
- Market Expansion: Needed support in launching new outlets in various cities.
Solution
Tikshark Solutions understood the requirements of 72 Mad Street and conducted a market analysis based on their segment. The following solutions were provided to address these challenges:
Social Media Management
- Platforms Managed: Facebook, Instagram, YouTube
- Actions Taken:
- Developed and executed a content strategy that included game previews, customer testimonials, event announcements, and behind-the-scenes footage.
- Launched targeted advertising campaigns to increase reach and engagement.
- Conducted interactive campaigns and giveaways to boost follower interaction and loyalty.
- Created content to ensure a cohesive theme that conveys premium quality when visitors view the profile.
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- Results:
- Achieved a significant increase in followers and engagement within a short period.
- Notable increase in event participation and brand mentions across social media platforms.
Instagram Links
Website Development
- Actions Taken:
- Designed and developed a new, user-friendly, and mobile-optimized website.
- Integrated SEO best practices to improve search engine rankings.
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- Results:
- Significant increase in website traffic.
- Enhanced user experience, leading to higher customer satisfaction.
- Actions Taken:
- Claimed and created new Google My Business listings for all locations.
- Regularly updated business information, photos, and customer reviews.
- Encouraged satisfied customers to leave positive reviews, improving overall ratings.
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- Results:
- Improved local search rankings.
- Increased customer inquiries and higher foot traffic to game zone locations.
- Actions Taken:
- Conducted comprehensive market research to identify potential locations.
- Coordinated marketing efforts to create buzz and excitement around new openings.
- Managed launch events with special promotions to attract initial customers.
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- Results:
- Successful openings of new outlets in Bahadurgarh, Sirsa, and Bhatinda.
- Achieved target footfall and revenue goals within the first quarter of operations in new locations.
Conclusion
The strategic approach taken by Tikshark Solutions in managing social media, developing a robust website, optimizing Google My Business listings, and supporting new outlet launches significantly transformed 72 Mad Street’s brand presence. These comprehensive efforts resulted in increased digital engagement, higher customer footfall, and the successful establishment of new outlets, positioning 72 Mad Street as India’s biggest family entertainment center.
Future Plans
Continue leveraging digital platforms to maintain and grow 72 Mad Street’s presence while exploring new opportunities for further expansion and customer engagement. Future plans include introducing new interactive features on the website, expanding social media campaigns, and providing continued support for new outlet launches in additional cities.
Creative
Digital Marketing
Technical Services
Objective-Based